Terpenoid
Terpenoid is a collaborative brand project developed with Jonah P. — a Berlin-based music artist and producer. The project explores the visual language of organic chemistry, psychoacoustics, and underground culture, translated into a coherent identity system.
Mertcan Seker
2024
"The brief was to make something that felt like it existed before we made it — Jonah P."
The identity spans across digital and physical touchpoints: a visual system rooted in molecular structures, a custom type treatment, and a series of moving image pieces for release contexts. The palette is derived from terpene compound diagrams — earthy, precise, slightly strange.
Art direction and design by Mertcan Seker. In collaboration with Jonah P. Berlin, 2024.